AUTOMATIC RESPONSE TO EMAIL


E-Mail Autoresponders Can Automate Your Business!

Do you have a product or service you are marketing on-line or thinking of marketing on-line? We would like to introduce you an under-used but powerful on-line marketing tool: THE E-MAIL AUTORESPONDER. An e-mail AutoResponder (also sometimes referred to as "mail reflector" or "mailbot") is actually a software program running on a computer server connected full time to the Internet. An AutoResponder is programmed to receive e-mail from anyone who is able to send e-mail through the Internet. The AutoResponder automatically reads the e-mail address of the person who sent the message. It then automatically and immediately e-mails them your sales letter. Your sales message is in the prospects E-mail box almost instantly! (Talk about satisfying the "I want it now" generation!)

When an E-Mail or Blank E-Mail is send to our Autoresponder, it will deliver your file to your customer almost instantly, 24 hours a day.
You can place almost all the printed materials on autoreply. Sales letters, direct mail pieces, brochures, or even catalogs with thousands of items. First your printed materials will be converted to computer files, then we place them on our mail server for 24 hours e-mail delivery. An AutoResponder is best for distributing text-based computer files, called ASCII files. ASCII files can be read by all e-mail programs, editors, and word processors of all platforms: DOS, Window, Mac, UNIX, etc.

If text is not the best tool to present your products or services, you may consider marketing your products or services by World-Wide Web pages. Your World-Wide Web pages can include texts, color graphics, audio and video clips (multimedia presentation). Better yet your World-Wide Web pages can be listed in many electronic directories and search engines. Unlike fax-on-demand or fax-back service, your AutoResponder can fill 100,000 or more requests a day easily. You get UNLIMITED number of e-mail deliveries to any place in the world without per page charges.

Again, the AutoResponder is on duty 24 hours a day, 7 days a week. With an AutoResponder, you don't have to put in hours and hours every day running your show, and you don't have to hire employees to do it for you. You don't have to buy any printing, stuff any envelopes, lick any stamps, or even buy any postage. Better yet, your AutoResponder doesn't make mistakes like people do.

Our AutoResponder is easy to use. Some AutoResponders require that you put certain words in the subject line or in the body of your message. We think that is too much to ask anyone to do. To request the file from our AutoResponder "info@ponymail.com", all you need to do is to send a blank e-mail or any e-mail to: the AutoResponder E-Mail Address.

Our AutoResponder is a powerful on-line marketing tool. It will help you to gain new customers and save your time, your printing, shipping and 800 number costs.


Now, let's answer some questions you may have:

Q: Will I know who requested my file?
A: Yes. If you choose, your AutoResponder will be programmed to forward all requests to your e-mail address. So, you know who requested your file and when it happened. You don't need to respond to these requests. Your AutoResponder already did it for you. You may send a follow-up letter if you want to.

Q: Can I choose the name for my AutoResponder?
A: Yes. You can. You will be able to choose user IDs at our domain name: PonyMail.Com, Most businesses choose their user IDs according to their company names or their products or services. For example, Ford Motor Company may want to use ford as a user ID, so the AutoResponder address will be: ford@ponymail.com A company that sells cook books, golf books, and music books may want to use COOKBOOK, GOLFBOOK and MUSICBOOK as user IDs, so AutoResponders' addresses will be: cookbook@ponymail.com, golfbook@ponymail.com, musicbook@ponymail.com. Sorry, we do not currently support using your own domain name. Q: Can we use my own e-mail addresses in the headers of autoreplying messages?
A: Yes. You can have customized "From line", "Reply-To line", and "Subject line" for autoreplying messages delivered by our mail server. The default setting is: From: mailserver@ponymail.com; Reply-To: your_email_address; Subject: Information You Requested. When you have your own domain name, the headers can be: From: mailserver@yourcompany.com. Reply-To: yourname@yourcompany.com.


Q: What information do we place in our autoreply files?
A: Everything in your current brochure or catalog except images. If you don't have a brochure or catalog, you may want to include following: company background; product descriptions, specifications, prices; service descriptions and prices; frequently asked questions by your customers (with answers); how to place an order for your products and services; order forms; different ways customers can contact your company. A well written copy for your products or services will be your best salesperson. When it's possible, include enough information to close the sale.

Q: What types of computer files should we have for our autoreply files?
A: We accept the following file formats: ASCII; MS-DOS text, Microsoft Word for Window 6.0; or Windows Write files. We will convert these files to ASCII files for e-mail distribution. For faster service, send your files by e-mails and your order form with Money Order or Check by Next Day Air. There is a $25 per page charge if you send in printed sales materials and typing is needed.

Q: Can we update our autoreply files? Do you charge fees for updates?
A: Yes. You can update your autoreply files once a month at no charge. Subsequent updates in the same month may be made and will be charged $5.00 per update. A update can be a combination of changing of autoreply files, changing AutoResponders' e-mail addresses, and adding new AutoResponders. See the AutoResponder update form in the support area.

Q: We advertise in many places. How do we know which ads work and which ads do not work?
A: You can tell which inquiry is generated by which ad by using "ad key" or "ad code". Here is how it works with our AutoResponders. For example, if you advertise on Prodigy, in your ad you ask readers to reply to your AutoResponder's address and place the word "Prodigy" in the subject line. Your AutoResponder will autoreply no matter what people put in their subject line. When your AutoResponder forwards inquiries to you, you will see the AD Keys.

Q: How do we use AutoResponders to market our products or services?
A: There are many ways to use AutoResponders to market various kinds of products or services. You may consider the following two approaches:

SIGNATURE FILES: There are thousands news groups, mailing lists, and public forums on-line. A group may have tens of thousands members. Group members share the same special interest. One member can exchange information with other group members by sending an e-mail to the group. Some marketers try to SPAM news groups by sending their ads to news groups regardless whether group members interested in them or not. With a few keystrokes, they can reach millions people in a few minutes. WE ARE STRONGLY AGAINST SUCH PRACTICES. If you use our e-mail AutoResponder's address to spam news groups, we reserve the right to terminate your account at anytime. You can still use news groups as a marketing tool without spamming them. Some news groups allow you to post short, to the point ads (check it out before you post your ads). You can use these ads to point on-line users to your AutoResponders. Almost all news groups allow you to include a "signature file" when you post a message. As long as your post fits well with the group discussions, you can include your short sales message in your "signature". Use your "signature" to point on-line users to your AutoResponders for more information. As a general rule, try to keep your "signature" under four lines. CLASSIFIED ADS: place short and to the point classified ads both on-line and off-line. Classified ads are relatively less expensive. In the on-line world, you can even get free on-line classified ads. Use classified ads to point on-line users to your AutoResponders for more information. You can reach us by e-mail at: WebMaster@PonyMail.Com